Candace Cameron Bure knows why people love Christmas TV movies

Candace Cameron Bure knows why people love Christmas TV movies

Candace Cameron Bure promotes one of her Christmas movies with Santa.  (Photo: Morgan Lieberman/Getty Images)

Candace Cameron Bure promotes one of her Christmas TV movies with Santa. (Photo: Morgan Lieberman/Getty Images)

Candace Cameron Bure is a star in impressive four of Hallmark’s 10 most-watched Christmas TV movie premieres. So she knows Christmas programs.

The IS Full House alum explained in a Diversity A story published on Wednesday just why she thinks they are so popular with viewers.

“The biggest thing about Christmas movies in general is that people make fun of them – and yet people love them,” Bure said. “It’s because they’re predictable: You know someone’s going to fall in love. You know it’s going to be happy and warm. And people run for that, especially at the holidays.”

So Bure has no plans to retire them, but she has switched teams. In April, she explained that she was leaving Hallmark for Great American Family, a new network led by Bill Abbott, the former head of Hallmark’s parent company, who left after refusing to air an ad with a same-sex couple. Diversity reported that, according to sources, Bure was offered nearly double the $1 million per year contract she was given at Hallmark. In her new company, she will continue to star in films and TV shows, but will also work as a company executive in charge of creating a full slate of Christmas fare. (She stars in the first TV movie of its kind, Great American Family, Christmas… presentpremieres November 22.)

“I think we know the core audience and they love exactly how Bill originally built the Hallmark Channel,” Bure said. “That was Christmas and those traditional holidays, so that’s going to be your focus. You have to start somewhere. You can’t do everything at once.”

While promoting Hallmark’s Christmas competition in November 2021, Bure said Weekly Pool that she once felt “a lot of pressure” because her holiday films did well in the ratings. But she gave that up.

“You always want to hit that mark and surpass that mark,” she told the magazine. “And last year, I finally let it go because that’s not why I make these movies. I make them because I love them. And I know that the audience that watches them really loves them, and they mean something to them. I. I always try to do the best I can, but I let the pressure last year.”

Fans can expect to see Bure not only in more Christmas TV movies, but likely teaming up with her ex Full House her co-star Lori Loughlin, whom she consistently supported during the fallout from the college admissions scandal. Abbott noted that he is looking for the right script to direct her.

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