CNN has Temporary Prime Time Assignments for Jake Tapper, Laura Coates, Alisyn Camerota

Jake Tapper, Laura Coates and Alisyn Camerota will take temporary assignments on CNN’s primetime schedule and the Warner Bros.-backed network.

Tapper, CNN’s chief Washington correspondent, will host the network’s 9 p.m. from Washington, and Camerota and Laura Coates will share anchor responsibilities between 10 pm and midnight. Tapper is the first anchor to land a semi-regular perch at 9 since the departure of the time slot’s scrutinized former occupant, Chris Cuomo. camera. who held down both morning and afternoon slots, and Coates, a legal analyst who was in the past under consideration for a prime-time assignment, to take on a time slot led by Don Lemon, who is moving soon. to work on CNN’s new morning show.

More from Variety

Lemon, who will co-host a new morning show with Poppy Harlow and Kaitlan Collins, will stick to his primetime duties after October 7. Harlow will also cease its mid-morning broadcast after that date.

They are the latest moves being ordered by CNN CEO Chris Licht as he tries to steer the major news outlet to a less acrimonious playing field than it has been during the Trump administration. Licht, a longtime television producer who helped move the needle for MSNBC and CBS, has worked since his arrival earlier this year to tone down some of the most passionate commentary CNN has known under its former chief, Jeff Zucker.

The primetime measures will showcase Jake’s “intense reporting, intelligent analysis and consequential interviews as we expand our coverage of the midterms; and the insights, experience and strong voices of Alisyn and Laura will advance and expand on that coverage,” Licht said in a memo to staff Thursday.

The anchors’ performance will certainly be scrutinized by staff and competitors to see if they can generate better ratings for CNN. The network has weathered the natural decline in cable-news audience after a big election year, but CNN’s viewership declined significantly. According to Nielsen, 25- to 54-year-old viewers on CNN’s prime-time schedule, the most popular demographic for advertisers, fell 31% in the second quarter. Viewership in that category fell 2% for Fox News’ primetime anchors, while MSNBC’s fell 40%.

If any of the trio can make CNN a better bet in the evening, their temporary assignments would probably stand a chance. CNN has long tested an anchor’s ability to draw viewers with on-air trials.

The new assignments will also change some duties. John Berman and Brianna Keilar, who will move from their morning duties after launching a new AM show later this fall, will trade Tapper’s 4 p.m. show, “The Lead,” and Wolf Blitzer anchors “The Situation Room” from 5 pm to 7 pm, recapturing an hour devoted to Tapper’s evening program, “The Lead.”

CNN is also making some changes behind the camera. Izzy Povich, an MSNBC veteran who has presented morning and primetime hours for CNN in recent years, is being promoted to senior vice president of programming. She will help program chief Michael Bass with day-to-day planning, Licht said, but will also have an “immediate focus on prime time.” Povich, Licht said, “has a long and successful track record as a producer and development executive. We are lucky to have her working in this role.”

VIP+ Analysis: Why Cable Has a Big Problem 9 PM

Best Variety

Sign up for the Diversity Newsletter. For the latest news, follow us on Facebook, Twitter, and Instagram.

Click here to read the full article.

Leave a Reply

Your email address will not be published.