Is Taylor Swift Playing the 2023 Super Bowl Halftime Show?

When the NFL announced at midnight ET that Apple Music would be the new sponsor of the Super Bowl Halftime Show, the Swift-iverse went into overdrive speculating that Taylor Swift would be the performer: The announcement was made at midnight , Taylor releases her new music at midnight (like 99% of major artists in the streaming age) and her new album is called “Midnights”.

Without dissing the Swifties, there are many more tangible reasons why Swift is seen as a likely frontrunner for the Super Bowl Halftime Show – which is the single biggest platform for a music artist, with an estimated 103 million viewers this year. in the whole world.

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First up, “Mednights” drops on October 21st – and will almost inevitably be followed by a major tour. Swift was scheduled to embark on a major world stadium tour in 2020 in support of her 2019 album “Lover.” Of course, due to the pandemic, it was limited to one preliminary performance in Paris in September of 2019, “City of Lover,” which aired on ABC and remains her last live performance. Impressively, “Midnights” is Swift’s sixth album in just over three years: it joins “Lover,” her two pandemic-era albums “Folklore” and “Evermore,” and her two re-recorded “Taylor’s Version” of “Red” and “Fearless” — the rights, along with her four other pre-“Lover” albums, were sold in Scooter Braun’s controversial acquisition of the Big Machine Records catalog. Needless to say, she has a lot to air.

All of this is in line with the fact that the Super Bowl is used more often than it is used as a teaser for a major tour.

But there’s a less obvious reason behind Apple Music’s announcement — or, rather, the fact that Pepsi announced it would not renew its ten-year sponsorship of the Halftime show this year. The sponsorship began in 2013 – the same year Swift launched Pepsi’s long-running partnership with Coca-Cola. Although sources reported that Swift’s deal with Coke prevented her from playing a Pepsi-sponsored Halftime show, whether or not she did would be weird. (Of course, in 2015 Swift criticized the then-new streaming service for not paying royalties on music played in trial versions, but she quickly changed the policy and was even the exclusive streaming platform for her music so far. 2017.)

Finally, there’s a more complicated matter: After years of criticism for its handling of racial issues surrounding Colin Kaepernick’s effective expulsion from professional football, the National Football League has made a strong effort to turn things around through a long-term partnership to achieve. in 2019 with Jay-Z’s Roc Nation organization on entertainment – including the halftime show. The past three years have featured almost exclusively handsome entertainers: Jennifer Lopez and Shakira (2020), the Weeknd (2021) and this year’s classic multi-artist hip-hop extravaganza, led by Dr. Dre and featuring Kendrick Lamar, Snoop Dogg , Eminem, Mary J. Blige, and 50 Cent, with Anderson .Paak on drums. Although Swift is clearly a white woman, great strides have been made in the past three years to combat the problem, and it looks like she’ll be bringing in performers of color to join her (although we won’t be waiting for our -waiting for Kendrick Lamar’s breath for his performance on Swift’s “Bad Blood” remix).

And finally, three sources close to the situation say Diversity that it is happening.

Representatives for Swift, Roc Nation and the NFL did not immediately respond Diversityrequests for comments.

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