Billionaire entrepreneur Mark Cuban doesn’t think much of baby boomers. However, he has high praise for “zoomers”.
The Dallas Mavericks owner spoke loudly about Generation Z – those born between 1995 and 2010 – on this week’s episode of Re: Thinking with Adam Grant. When making decisions, he told the podcast, they take all factors into account, including the effect on their mental health.
“I think that’s beautiful and it’s very similar to when I was starting out and technology was just happening or the internet was just happening,” said Cuban, who sold a video portal to Yahoo for billions in the mid-1990s.
Furthermore, he added, “Organizations will have to understand that more and more as we go forward. Not only in how you treat your employees, but also what your customers expect.”
As for baby boomers, they “will go down in history as the most disappointing generation ever, from sex, drugs, and rock and roll to what we have today,” Cuban said.
Zoomers are often associated with “quiet retirement” and tend to favor happiness over productivity – and a career detached from their identity.
“While other generations thought their identity started at 9 am and ended at 5 pm, Gen Z often feels that their identity begins outside of work,” said Jason Dorsey, Gen Z expert and founder of The Center for Generational Kinetics. Fortune last month. “That puts less pressure on them to define themselves through their current employment.”
Quitting smoking quietly, said Arianna Huffington, CEO of Thrive Works Fortuneit’s Gen Z’s reaction to the burnout culture that dominated their parents’ lives.
In a survey by talent firm Lever earlier this year, 42% of zoomers said they would rather be at a company that gives them a sense of purpose than one that pays them more.
They also prioritize flexibility, with 66% saying they would change jobs for more control over their work schedule, assuming the salary and job description remain the same, according to a survey by Adobe title “The Future of Time.”
TikTok is full of zoom videos questioning societal values that prioritize productivity over well-being. For them, it was a moment of pandemonium, which led to doubts early in their lives about ever pursuing the next achievement.
The pandemic “is the generation-defining experience for Gen Z and will affect them for the rest of their lives,” says the Center for General Kinetics, which has studied zoomers extensively. “In the area of employment, there is significant government data showing Gen Z leaving current jobs, starting new jobs, and rethinking career paths and work styles.”
This story originally appeared on Fortune.com