Customers are not very happy with the current state of air travel.
Thanks to a combination of factors from pilot shortages to climate change disasters to covid-19 crew shortages, flight cancellations and delays are an increasingly common nuisance for travelers; according to information released by the Department of Transportation, 3.2% of US flights were canceled and 24% were delayed during the first six months of the year.
The situation has gotten so out of hand recently that Transportation Secretary Pete Buttigieg has threatened to crack down on the industry, demanding that airlines provide meal and hotel vouchers to seriously delayed passengers, and also announced a proposal that would guarantee that. customers would receive a refund for a canceled flight or a flight delayed by more than three hours, if they chose not to take a later flight.
So, in order to build some customer goodwill, some airlines are trying to offer incentives to encourage their customers to keep rolling the dice on their way to the airport.
Southwest Airlines (LUV) , as part of an ongoing $2 billion upgrade, recently announced a program where customers can change their boarding group for an additional fee, online or through the Southwest app, within 24 hours of departure. Prices start at $30 per item.
Previously, this feature was only for business class passengers, but it has been extended to the cheaper “Anytime,” “Wanna Get Away,” and “Wanna Get Away Plus” tiers.
Southwest also introduced an EarlyBird Check-In option that will automatically check you in within 24 hours of departure, for $15 per flight. In general, the airline wants to make the customer experience a little better, and now a new promotion has been introduced that is loved by frequent flyers.
Southwest has announced that its Express Members will have the opportunity to quickly achieve A-List or A-List Preferred Tier Status. And the nice thing is, people in the program don’t have to do anything.
Southwest Airlines will count reward flight segments from the beginning of this year through September 19, 2022, and apply them toward tier status segment requirements. Qualifying award flight segments were automatically added to Member tier progress on September 13, and can be viewed in the “My Account” section of Southwest.com.
“We are making it easier for our Members to earn or maintain A-List or Preferred Tier A-List status over the next year as a way of showing our appreciation for their continued participation in Rapid Rewards,” said Jonathan Clarkson, Vice President of Loyalty Marketing & Products at Southwest Airlines. “We believe loyalty is a two-way street, and this is our way of thanking Customers for continuing to fly Southwest and for trusting us to connect them to the people and places that matter most in their lives. “
What Do You Get With A-List or A-List Preferred Series Status?
After customers sign up as Express Rewards Members and purchase flights using points, they will earn flight segment credits that are good toward a tier status upgrade until November 30.
The Rapid Rewards program is designed to make it easier to earn points, as all seats are reward seats and there are no blackout dates.
To obtain A-List Preferred or A-List tier status, customers must fly 25 qualifying one-way flights or earn 35,000 tier qualifying points per calendar year for the latter and must fly 50 qualifying one-way flights or 70,000 earn a league qualifying point i. one calendar year for the Selected series.
Benefits of these tiers include priority boarding, fast lane through security checkpoints, the ability to make a same day change with no difference in base fare. For A-List Preferred, there is also a phone line to help you contact a Customer Representative directly.