Taylor Swift’s ‘Eras’ tour ticket debacle explained

Taylor Swift’s tour broke on Ticketmaster, leaving many Swifties disappointed. (Image: Taylor Swift via Twitter)

The Taylor Swift ticket debacle is causing serious bad blood.

The “Anti-Hero” singer broke all kinds of records with the release of her latest album, midnight. So you can imagine that she will be sold a ticket Eras tour, the first since 2018, would be great. We only predicted it would get so wild during the pre-sale when an unprecedented number of fans with pre-sale codes flooded the site on Tuesday and bought the tickets. As a result, public ticket sales, which were set for Friday, have been canceled by Ticketmaster, which is handling the sales, citing “insufficient ticket inventory remaining.”

so, what happened? The pop superstar partnered with Ticketmaster’s Verified Fan program, which allowed her fans – or Swifties – to pre-register earlier in the month to receive a special code that allowed early ticket sales on November 15 – three days before they went for sale. for the general public. The verification process also aims to identify real people versus bots to achieve bulk buying and reselling.

However, there was a glitch – or, for the most die-hard – disaster. Fans logged in on Tuesday and were hit with error messages or stuck in the queue for two hours. Other fans who decided to get tickets were sent to a waiting list. Ticket sales on the West Coast were also delayed for three hours to ease traffic to the site. Angry fans took screenshots of the glitches and posted them on social media slamming Ticketmaster. Ticketmaster has bucked the trend, and even US Congresswoman Alexandria Ocasio-Cortez is getting in on it.

The ticket company, which is owned by Live Nation, posted that a “historically unprecedented demand” and millions showing up to buy tickets. The business later posted a full explanation unpacking what went wrong. The sale was known to be a hit after 3.5 million people pre-registered, the largest Verified Fan registration in history. As a result the Swift tour team, managed by AEG and The Messina Touring Group, added more shows, doubling the dates and tickets. About 1.5 million people were invited to participate in the pre-sale and the remaining 2 million were on a waiting list. Those numbers were determined because Ticketmaster historically sees 40% of invited fans, with the special codes, show up and buy tickets, with most buying an average of 3 tickets.

When the pre-sale tickets became available on Tuesday, those with the codes took to the site and so did fans without a code. In addition, there was a “massive number of bot attacks,” and those factors led to unprecedented traffic to the site, according to Ticketmaster. There were 3.5 billion — yes, a billion! — requests for systems, which were four times more than the company had ever had. In total, 2 million tickets were sold that day — the most tickets ever sold for an artist in one day. The company claims that every ticket was sold to a buyer with the special code.

Taylor Swift

Taylor Swift Eras tour dates. (Photo: Taylor Swift via Twitter)

Ticketmaster added, “Even when technologically unrelenting sell-out demand is high, many fans are left empty-handed. (the number of shows she’s running) … that’s a stadium show every single night for the 2.5 years ahead.”

Live Nation CEO Michael Rapino addressed the chaos Thursday. “We invited a million and a half [people] on that day to come and buy the tickets, but it’s kind of like having a party. Everyone hit that door at the same time with 3.5 billion requests,” he said, according to the The Hollywood Reporter. “We sold 2 million tickets, the most we’ve ever sold in one day in history, and another million tickets for other artists on the same day. So while we regret some queues were delayed and some error codes were experienced for a short period of time for some fans, we managed to recover.” Rapino added, “There’s no nice way to say to 10 million Swifties, ‘No tickets.’ So they do what they do and they go social and we deal with that every day.”

Shortly afterwards, Ticketmaster announced that the general ticket sale – scheduled for Friday – has been canceled due to “insufficient remaining ticket inventory” to meet demand.

Also Thursday, Tennessee Attorney General Jonathan Skrmetti announced an investigation into Ticketmaster and Live Nation over the disastrous presale event. Skrmetti said his office has seen “a number of complaints,” prompting an examination of the situation, including possible antitrust violations. AOC’s tweet claimed that the real problem with the defunct sale was Ticketmaster’s monopoly on the live music industry.

Tickets, which cost $49 to $449 for standard fans and $199 to $899 for VIP, during the presale, are now being resold on sites like StubHub for as much as $28,000. And it has left a bad taste for Swift fans. Since all this played out, there are some expressed disappointment in Swift over the process and prices, which will lead to infighting with fans protecting her.

DUESSELDORF, GERMANY - NOVEMBER 13: Taylor Swift accepts an award on stage during the 2022 MTV Europe Music Awards held at PSD Bank Dome on November 13, 2022 in Duesseldorf, Germany.  (Photo by Jeff Kravitz/FilmMagic)

Taylor Swift accepts an award on stage during the 2022 MTV Europe Music Awards held at PSD Bank Dome on November 13, 2022 in Duesseldorf, Germany. (Photo: Jeff Kravitz/FilmMagic)

So what did Swift say about this? Really nothing yet. Not to mention social media. We’ve reached out to his publicist and will update this story if we hear back.

The IS Eras The tour begins on March 17 in Glendale, Ariz., as it is now, and continues in early August, when there is a block of shows in LA Haim, Paramore and Phoebe Bridgers are some of the supporting acts. International dates are pending.

Swift said the shows will be “a journey through the musical eras of my career (past and present!).”

This week, after cleaning up at the MTV Europe Music Awards and slaying the red carpet, Swift earned four new Grammy nominations, bringing her total to 46. The 11-time Grammy winner’s new album missed the cut for consideration, as that’s what to expect. her to get more next year. The 2023 Grammys will air on February 5.

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