Vivek Ranadive tells the story behind purple shows

Light the beam! Vivek tells the story behind the Kings purple shows appeared first on NBC Sports Bayarea

Three new words are being heard over and over again throughout the city of Sacramento this fall:

Light. The IS. Beam.

The Kings’ victory beam, powered by four purple lasers that sit atop Golden 1 Center’s grand entrance and light up the sky above the downtown Sacramento skyline after each team win, was unveiled earlier this season, and it has a life he himself accepted. fans.

“I like the notion that this goes into outer space,” Kings owner Vivek Ranadivé said in an interview Thursday with NBC Sports California. “It goes beyond what the human eye can see. As a tech guy, having four lasers going into outer space is amazing.

“I want foreigners to see it,” Randadivé joked. “I want it to go out so that everyone can see it.”

The beam was first introduced on Sept. 16 — celebrated “916 Day” in Sacramento — and lit up the sky for the first time on Oct. 29 after the Kings’ first win of the 2022-23 NBA season, which 119 -113 home win over the Miami Heat. Their lasers will rise to the stars after every Kings win this season and beyond.

The lease is the brainchild of Kings president of business operations John Rinehart, and was inspired by the Los Angeles Angels’ “Big A” sign in the parking lot at Angel Stadium in Anaheim. After each victory for the Angels, the Halo at the top of the “Big A” lights up to let passers-by know that their favorite basketball team won that night.

Rinehart brought the concept back to Northern California, 400 miles up Interstate 5. But for Randadivé, shows — and, specifically, purple shows — for Kings fans to share and rally behind were always in the plans .

Randadivé purchased the Kings franchise in May 2013. Seventeen months later, construction officially broke ground in downtown Sacramento, and Golden 1 Center held its grand opening ahead of the 2016-17 NBA season.

While drawing up excellent plans, Randadivé contacted David Kelley, a mutual friend of Steve Jobs and CEO of the design and consulting firm IDEO. Kelley put a new story in Ranadivé’s mind that turned into his new mission.

“When I went to see David Kelley, he said, ‘Look, you have to figure out what your purple lights are,'” Randadivé told NBC Sports California. “I said, ‘What do you mean?’ And he said, ‘Well, if you ever go on a Virgin [Airlines], you step on the plane and you sit down and you see these purple lights. You know right away that this is going to be unlike any other experience you’ve ever had on any other airline. It’s going to be unique, it’s going to be special, and you’re looking forward to it.’ “

Randadivé went back and figured out what the draw of the Kings’ “purple lights” would be: The unique design of Golden 1 Center, a basketball cathedral that’s as beautiful inside and out.

As the Kings approach their seventh season at the Golden 1 Center on October 19, Ranadivé and Co. its new “purple lights”. Literally. In the form of 1,000 watts of RGB laser power, the world’s brightest full-color laser kit. And the only thing of its kind in the NBA.

“’Hey, I’m going to do better than the purple lights,’” Randadivé recalled Rinehart saying. “‘I’m going to make this laser.’

“We had different ideas. Do we burn down the Capitol building? Do we light up [Tower Bridge]? What do we do? But we really wanted it coming from our building. So there you have it. We now have the purple lights in the form of a beam that shoots into outer space.”

Not surprisingly, Kings fans immediately fell in love with the beam. The players did, too.

On Tuesday night, when the Kings defeated the Brooklyn Nets 153-121 after scoring the second most points in a single game since the franchise moved from Kansas City, they improved to 7-6 on the season. The NBA world took notice. And the lease was in the center of the fair.

NBA Twitter, largely unkind to the Kings (or anyone, really) due to the franchise’s recent struggles, fell almost unanimously in love with the purple lasers lighting up the night sky Sacramento.

“I think we could be emerging as everyone’s second [favorite] team in a way because we have such a long [playoff] drought,” said Ranadivé. “The number of people who called me and said, ‘I’m very happy that you’re doing well. And that lease is amazing and symbolic of it.’

“It was always my vision to create shows. That’s what we did. This is the hearth – we lit the fire, and everyone can gather right around it.

“This is like a huge fire going into outer space.”

Kevin Huerter, acquired in a July trade with the Atlanta Hawks, has already made a huge impact on the franchise, mainly with his 3-point shooting from lights out. But Huerter’s social media savviness started another trend among Kings fans.

“Still OMW,” Huerter wrote in the caption of a recent Instagram post. msgstr “#BeamTeam.”

The basketball world has been happy and watched documentaries on the “Dream Team” and “Redeem Team.” But now he has his “Beam Team” — a young, fast, explosive and exciting Kings squad that has the entire city of Sacramento behind it.

The nickname “Beam Team”, by the way, is Randadivé-approved.

“I think it’s great,” Randadivé told NBC Sports California. “Anything that brings people together. Kevin, it was great for the team. I got to travel with the team — if you just see the chemistry they have, you can see there’s something brewing. .Kevin is new, and everyone already loves him.

“So I think it’s a great thing to call it the ‘Beam Team’.”

RELATED: Brown’s mission to establish a Kings culture is working

Sixteen long seasons have passed since the Kings last reached the NBA’s postseason bracket. And eight wins in their first 16 games this season is no guarantee of a play-off appearance.

The path, although it is easy to see. One lit by a team with a dynamic young core, a fun personality, a coach with championship experience and, of course, four purple lasers fired from the top of the Golden 1 Center.

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